Joe Mastalia

Joe Mastalia

President of Lakmé USA

In 1994, Joe Mastalia came to DePasquale Companies, as an Operations Manager. Joe brought new ideas and energy while setting unprecedented goals for expanding the distributorship. Over the course of his career at DePasquale Companies, Joe met each aspiration with his signature “hands-on” approach to business and, by doing so, effectively doubled the DSS sales force as well as company sales. In 2004, after more than a decade of loyal and markedly successful service to the distributorship, Joe was appointed President of DePasquale Companies, the first-ever in DePasquale’s expansive history. In 2008, Joe became the President of Lakmé USA, a hair color collection with color safe styling products. His Lakmé USA goal is to have distribution throughout the United States. Joe was a former board member of Cosmoprof North America and is currently a board member of ICMAD. In 2014, Joe was honored with a BMA Award for Leadership and Distribution. Currently, Joe helps lead DePasquale Companies and Lakmé USA to new sales heights. For any inquries, you can contact him at

Lou DiDomenico

National Sales Manager

After starting out his career as a court stenographer, Lou DiDomenico took the risk and joined the beauty industry as a sales consultant 26 years ago. Since joining the industry, Lou has been quite a dominating leader in the tri state area. In his main role at DePasquale Salon Systems., he was a trusted and valued member for 25 years, managing the company’s sales consultants in both New York and Connecticut. Lou has had great success in expanding DePasquale Salon System’s new business by using his color knowledge to help salons and hairstylists understand the benefits of particular color lines.

Now in his current position as National Sales Manager at Lakme USA, Lou is expanding the brand’s footprint across the United States and continues to be a driving force in creating distribution opportunities. His previous experience at DePasquale Salon Systems has allowed him to connect with other distributors on another level and brings robust understanding of sales and education for the salons he works closely with. For inquiries you can contact him at

Lou DiDomenico
Jennifer Pecoraro

Jennifer Pecoraro

Lakmé USA Social Media Coordinator

After graduating from Stockton University with a BS in Business Marketing and an MBA, Jen joined the Lakmé team as our Social Media Coordinator. It had always been a dream of Jen’s to work in the beauty industry, and Lakmé has allowed her to pursue her passion. She has extensive experience working in various industries and brings a fresh approach to each project she accomplishes. She also works closely with Lakmé’s National Sales Manager, Lou DiDomenico, to maximize the spread of Lakmé’s culture across the United States. For any inquires, you can contact her at To keep up to date on her journey with Lakmé, follow her on social media: @lakmehair_usa

Tonya Romano

Lakmé USA Education Coordinator

Tonya started at DePasquale Companies over 25 years ago, and has been managing the education for multiple brands during this time. In 2008, Tonya became the Education Coordinator for Lakmé USA where she handles all Lakmé USA’s distributor and in-salon education. She has a knack for knowing what educator fits with each salon; so you can always have confidence that you are getting the right educator for the class. Tonya never leaves a stone unturned when scheduling your Lakmé education. To schedule a class or for any other inquiries, you can contact her at

Tonya Romano

Accessibility Adjustments

Reset Settings Hide Interface

Accessibility Profiles

Seizure Safe

Vision Impaired

Color Blind

ADHD Friendly

Cognitive & Learning

Blind - Keyboard Navigation (Motor)

This profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements

The profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack.

Content Adjustments

Content Scalling




Adjust Font Sizing

Line Height

Letter Space

Text Align

Color Adjustments









Orientation Adjustments







Accessibility Statement