Joe Mastalia

Joe Mastalia

President of Lakmé USA

In 1994, Joe Mastalia came to DePasquale Companies, as an Operations Manager. Joe brought new ideas and energy while setting unprecedented goals for expanding the distributorship. Over the course of his career at DePasquale Companies, Joe met each aspiration with his signature “hands-on” approach to business and, by doing so, effectively doubled the DSS sales force as well as company sales. In 2004, after more than a decade of loyal and markedly successful service to the distributorship, Joe was appointed President of DePasquale Companies, the first-ever in DePasquale’s expansive history. In 2008, Joe became the President of Lakmé USA, a hair color collection with color safe styling products. His Lakmé USA goal is to have distribution throughout the United States. Joe was a former board member of Cosmoprof North America and is currently a board member of ICMAD. In 2014, Joe was honored with a BMA Award for Leadership and Distribution. Currently, Joe helps lead DePasquale Companies and Lakmé USA to new sales heights. For any inquries, you can contact him at joem@lakmeusa.com.

Jennifer Pecoraro

Lakmé USA Social Media Coordinator

After graduating from Stockton University with a BS in Business Marketing and an MBA, Jen joined the Lakmé team as our Social Media Coordinator. It had always been a dream of Jen’s to work in the beauty industry, and Lakmé has allowed her to pursue her passion. She has extensive experience working in various industries and brings a fresh approach to each project she accomplishes. She also works closely with Lakmé’s National Sales Manager, Steve DeCola, to maximize the spread of Lakmé’s culture across the United States. For any inquires, you can contact her at jpecoraro@lakmeusa.com. To keep up to date on her journey with Lakmé, follow her on social media: @lakmeusa

Jennifer Pecoraro
Tracy Snyder

Tracy Snyder

Lakmé Customer Service

Tracy Snyder has led our Customer Service Department for the past 10 years and has been with DePasquale Companies for over 20 years. Whether it is your first order with Lakmé or you have been a long time customer, you can always reach out to Tracy for all your Lakmé needs. Tracy will set you up with one of our distributors throughout the United States or you can order directly through her if there is not a distributor in your area. One of the best qualities about Tracy is that she is always smiling. Our customers even say they can feel her smiling through the phone. She will always put you at ease when you are calling for information or placing your order. In her free time, she enjoys spending time with her husband and son at the Jersey Shore. If you have any questions, you can contact her at tracys@lakmeusa.com.

Tonya Romano

Lakmé USA Education Coordinator

Tonya started at DePasquale Companies 24 years ago, and has been managing the education for multiple brands during this time. In 2008, Tonya became the Education Coordinator for Lakmé USA where she handles all Lakmé USA’s distributor and in-salon education. She has a knack for knowing what educator fits with each salon; so you can always have confidence that you are getting the right educator for the class. Tonya never leaves a stone unturned when scheduling your Lakmé education. To schedule a class or for any other inquiries, you can contact her at tonyar@lakmeusa.com

Tonya Romano