Joe Mastalia

Joe Mastalia

President of Lakmé USA

In 1994, Joe Mastalia came to DePasquale Companies, as an Operations Manager. Joe brought new ideas and energy while setting unprecedented goals for expanding the distributorship. Over the course of his career at DePasquale Companies, Joe met each aspiration with his signature “hands-on” approach to business and, by doing so, effectively doubled the DSS sales force as well as company sales. In 2004, after more than a decade of loyal and markedly successful service to the distributorship, Joe was appointed President of DePasquale Companies, the first-ever in DePasquale’s expansive history. In 2008, Joe became the President of Lakmé USA, a hair color collection with color safe styling products. His Lakmé USA goal is to have distribution throughout the United States. Joe was a former board member of Cosmoprof North America and is currently a board member of ICMAD. In 2014, Joe was honored with a BMA Award for Leadership and Distribution. Currently, Joe helps lead DePasquale Companies and Lakmé USA to new sales heights. For any inquries, you can contact him at joem@lakmeusa.com.

Steve DeCola

Lakmé USA National Sales Manager

As Lakmé USA's National Sales Manager, Steve works closely with all members of the team to increase the Lakmé footprint and distribution across the United States. His goal is to make the Lakmé culuture something salons want to be apart of. Steve brings 28 years of experience in the beauty industry to Lakmé USA. He started his career as a hairdresser and salon owner before having various roles as an educator, platform artist, and brand manager. His prior experience allows him to connect with hairdressers and salon owners on another level, and brings a robust understanding of the importance of education for the salons we work closely with. For any inquires, you can contact him at sdecola@lakmeusa.com.

Steve DeCola
Gina August

Gina August

Lakmé USA Brand Manager

Gina entered the beauty industry nearly 10 years ago and has worked at luxury salons throughout New Jersey. Hair color has always been her specialty – Gina has successfully completed and excelled at several advanced hair color classes. She decided to pursue her passion and became a Brand Manager for Lakmé USA, where she primarily travels to salons in New Jersey, New York, Pennsylvania, and Connecticut to provide them with the confidence and understanding of Lakmé Color. Currently, she supports all of our Lakmé USA distributors and travels to the various territories to help educate and support the Lakmé salons across the country. For any inquires, you can contact her at gaugust@lakmeusa.com.

Jennifer Pecoraro

Lakmé USA Social Media Coordinator

After graduating from Stockton University with a BS in Business Marketing and an MBA, Jen joined the Lakmé team as our Social Media Coordinator. It had always been a dream of Jen’s to work in the beauty industry, and Lakmé has allowed her to pursue her passion. She has extensive experience working in various industries and brings a fresh approach to each project she accomplishes. She also works closely with Lakmé’s National Sales Manager, Steve DeCola, to maximize the spread of Lakmé’s culture across the United States. For any inquires, you can contact her at jpecoraro@lakmeusa.com. To keep up to date on her journey with Lakmé, follow her on social media: @lakmeusa

Jennifer Pecoraro
Tracy Snyder

Tracy Snyder

Lakmé Customer Service

Tracy Snyder has led our Customer Service Department for the past 10 years and has been with DePasquale Companies for over 20 years. Whether it is your first order with Lakmé or you have been a long time customer, you can always reach out to Tracy for all your Lakmé needs. Tracy will set you up with one of our distributors throughout the United States or you can order directly through her if there is not a distributor in your area. One of the best qualities about Tracy is that she is always smiling. Our customers even say they can feel her smiling through the phone. She will always put you at ease when you are calling for information or placing your order. In her free time, she enjoys spending time with her husband and son at the Jersey Shore. If you have any questions, you can contact her at tracys@lakmeusa.com.

Tonya Romano

Lakmé USA Education Coordinator

Tonya started at DePasquale Companies 24 years ago, and has been managing the education for multiple brands during this time. In 2008, Tonya became the Education Coordinator for Lakmé USA where she handles all Lakmé USA’s distributor and in-salon education. She has a knack for knowing what educator fits with each salon; so you can always have confidence that you are getting the right educator for the class. Tonya never leaves a stone unturned when scheduling your Lakmé education. To schedule a class or for any other inquiries, you can contact her at tonyar@lakmeusa.com

Tonya Romano
Amy Koepke

Amy Koepke

Lakmé USA Artist

Born and raised in Nebraska, Amy is a salon owner and hair artist in downtown Lincoln. She has been a Lakmé educator for 6 years and has used the brand exclusively in her salon for almost 9 years. As an artist, Amy travels across the United States sharing Lakmé’s brand message along with time-saving color techniques, formulations, and troubleshooting for any and all stylist levels. Amy has a unique ability to listen and relate to her peers making a personal connection that you just don’t find often enough in our industry. When she is not educating or working behind the chair, Amy is continuously improving her craft by taking classes from the industry’s best: Anthony Edge Academy, Vidal Sassoon, Salt Society, and many others. A lady of the stage, Amy also does hair and makeup for local theaters and is a performer at heart. Amy’s work has been featured on the cover of Nebraska Wedding Day magazine, in Modern Salon and Beauty Launchpad, and across various social platforms. You can follow Amy and her salon on social media @amy_amaryllis and @salonamaryllis