LAKME USA is aware of the importance of the current regulations concerning privacy and data protection. This is why we attach great importance to safeguarding the security, integrity, veracity and confidentiality of the data provided by our customers and users, acting responsibly and transparently. The purpose of this Privacy Policy (hereinafter, “The Policy“) is to inform you about how we collect, process and protect personal data. It also serves to specify the purpose for which the data, collected via (hereinafter, “the Platform“) or by any other means such as telephone, email or post, will be used, as well as the purposes for which it may by used by third parties.

LAKME USA has attempted to provide a description of the current Policy which is as clear and simple as possible. LAKME USA is well aware of the importance of your privacy, so we recommend that you read our Policy and contact us if you have any questions. Our Policy applies to all services offered by LAKME USA but excludes those services that are subject to independent privacy policies that are not included in this Policy.

Our Policy does not regulate the data processing activities of other companies and organizations that advertise our services and/or products and which may use cookies, web counters and other technologies to publish and display relevant adverts.


This Privacy Policy applies to the data provided by our customers or suppliers, persons requesting information, users of our website, job candidates or third parties with whom we may establish a relationship and whose data is necessary for the performance of our activity.


We collect personal information such as the user profile (whether it be a stylist, end consumer, candidate for a job vacancy at LAKME USA, importer or distributor and press), their name and surname, address, telephone and email, when they request information, buy our products or use our services.

We also collect information that their web browser sends us automatically every time they visit any of our websites to analyse and improve their user experience and the overall quality of our services. By accepting this Policy, the user will be consenting to the generation of cookies for the aforementioned purpose, which will always respect and comply with the regulations applicable at all times as far as the cookie policy is concerned.

Not with standing the above, if the user wishes to subsequently delete the information that has been stored on their computer and that necessarily requires their consent, they may do so using the tools provided by their browser for such purposes.


The data that you provide us is processed for the following purposes:

  • To manage your business relationship with us regarding the products and services offered, as well as to manage your participation in special promotions, contests or other actions.
  • To send you our electronic newsletter.
  • To respond to your information requests;
  • To forward you marketing and advertising messages via email, SMS, MMS, social media or any other electronic or physical means provided for this type of communication. These will always be related to our products and services, or to those of collaborators or partners with whom we’ve reached a commercial promotion agreement for our customers. In such cases, these companies will never have access to your personal data. Therefore, all marketing communications will always be carried out by LAKME USA and they will always be regarding products and services related to our business activity.
  • To carry out surveys, statistics, analysis of market trends, draws, contests and special promotions.
  • To manage your participation in contests, draws, surveys and/or special promotions.
  • To present the services offered by LAKME USA.
  • To analyse user needs, likes and preferences to design and offer contents, product and services in general. In order to offer you services that fit with your interests and improve your user experience, we will create a commercial profile based on the information provided. No automated decision-making will be carried out based on that profile.
  • To provide access to private password-protected customer areas.
  • To send information about and/or enable you to participate in future calls for jobs at LAKME USA.


If you have a business relationship with us, the data you have provided for this purpose will be stored for the length of the business relationship or for however many years are needed to comply with legal obligations. For other cases, your data will be stored until you request otherwise.


The handling and processing of the information you provide us is lawful and authorized when it is required for the sending of requested information, the management of the Platform, performance of the contract, performance of the subscription contract to send you information that is of interest to you through our communication channels, obtaining your consent to respond to your queries sent through our contact forms and comments, and, where appropriate, the fulfilment of legal obligations. LAKME USA will take the necessary steps to ensure that the personal data it collects, stores and processes is processed in a lawful, fair and transparent manner, complying with the obligations that result from the applicable legislation pertaining to its activity.

Furthermore, for as long as you are our customer, we will also be legally entitled to use your data to inform you of offers, promotions, products, services, notices, campaigns, draws, contests, surveys and special promotions, which we believe may be of interest to you taking into account the products and services previously contracted, although you may object to such processing at any time.

For any other cases, we will always ask for your consent before processing your data. Consent will be an expression of free will, specific, informed and unequivocal. You have the right to revoke the consent given at any time, though this will not apply retroactively.


You have the right to obtain information about the processing that LAKME USA carries out on your personal data. Specifically:

  • You have the right to access your personal data to know what personal data we are processing that concerns you, as well as to request the rectification of inaccurate data or, where appropriate, request its erasure when, for example, the data is no longer necessary for the purposes for which it was collected.
  • In certain circumstances, you may request the restriction of processing of your data, in which case we will only keep it for the exercise or defence of legal claims.
  • In certain circumstances and for reasons related to your specific situation, you may object to the processing of your data. LAKME USA will cease to process your data, except for compelling legitimate grounds, or for the exercise or defence of legal claims.
  • You have the right to portability, that is, the personal data you have provided may be transmitted directly to another controller in a structured, commonly used and machine-readable format, where technically feasible.

You can exercise the aforementioned rights by sending an email to the address We will respond to your requests as soon as possible and, in any case, within one (1) month of receiving your request. In certain circumstances, this period may be extended for another two (2) months, in which case we will inform you in due course within one (1) month of receiving your request.

If you believe that the processing of your personal data violates data protection regulations, or if you believe that we have not satisfied the exercise of your rights, you can submit a claim to the competent supervisory authority in your habitual residence.

In any case, before initiating any claim, please contact us at or by post at LAKME USA, 21-21 Broadway, Fair Lawn, New Jersy 07410. so we can try to solve any dispute in an amicable manner.


Yes, at any time you may withdraw your consent to the processing of your data for one or more of the purposes indicated above and for which you have given your consent.


Our Privacy Policy may be modified at any time. We will not limit the rights that correspond to you in accordance with this Privacy Policy or make any significant changes to the Privacy Policy without your express consent. We will publish any changes to this Privacy Policy on this website and, if they are significant, we will notify them in a more prominent manner (for example, we will send you an email if the change affects certain aspects and in limited cases we may even request your consent again).


LAKME USA also hereby informs you that it has adopted all the technical and organizational measures required to guarantee the security and integrity of the personal data it processes in order to avoid its loss, alteration and/or unauthorized third-party access.


Our website may provide connectors that link to various social media. If you choose to link your activity on our website or apps with a social network, this data will also be made available to these networks.

Should you be logged on to one of these social media when you visit one of our websites or use one of our apps, bear in mind that these media may add this data to your profile. If you use a social media connector, that data will be transferred to the social network. If you do not want said data to be transferred, log out of your session on your social networks before visiting our websites or using our apps.

By following the LAKME USA company profile on the social media linked to this Website, you consent to the processing of your personal data within said social networks, in compliance with their conditions and policies. We recommend familiarizing yourself with the privacy policies and details about the collection and transfer of your personal data, your rights and how to change your privacy settings to your liking.


Address: 21-21 Broadway, Fair Lawn, New Jersy 07410.

Telephone: 877.525.6308