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THE FASCINATING UNIVERSE THAT TRANSFORMS ALL MATTER INTO A MORE POWERFUL AND EFFICIENT WHOLE.

White biotechnology makes it possible to create sustainable products since they are easily degradable, require less energy, create less production waste and perform better than products designed using traditional chemical processes.

AURA IS THE FIRST BIOTECHNOLOGICAL, VEGAN HAIR TREATMENT THAT STRAIGHTENS AND SOFTENS THE HAIR FIBER AND ELIMINATES FRIZZ.

DERMATOLOGICALLY TESTED

FORMALDEHYDE FREE

EXTRAORDINARY TREATMENT RESULTS: HIGHLY TEXTURIZED, SHINY, SILKY AND SOFT HAIR

MORE MANAGEABLE HAIR, FASTER AND EASIER DRYING

THE RESULTS LAST FOR 4 TO 6 MONTHS

0% Formaldehyde
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AURA is formulated with a premium complex of hyaluronic acid produced by fermentation. It is obtained through a high performance biotechnological method that is, safe and respectful of the environment.
Applying this premium hyaluronic acid to hair offers intense hydration and protection. It increases shine and creates an anti-pollution barrier effect.

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THE ESSENCE OF PREMIUM HAIR BEYOND
STRAIGHTENING AND FRIZZ CONTROL

Comb inside circle
65%

Greater resistance during brushing

Diamond inside circle
Shinier of 46%

Shinier

Smoke coming out inside circle
Reduces adhesion of polluting particles by 28%

Reduces adhesion of polluting particles by 28%

Black hair inside the diamond
Feather
61% Softer

Softer

Water droplets inside circle
-25% of Reduces frizz

Reduces frizz by 25% in extreme humidity

Leaves inside cirlce
189 Times greater hydratation

Times greater hydratation

3 PHASES FOR A UNIQUE EXPERIENCE IN THE SALON

01 MICELLAR SHAMPOO

MICELLAR SHAMPOO

Deep cleansing through micellar action. With an alkaline pH to open the cuticle.

Fresh floral fragrance

See product

02 ACTIVE TREATMENT

ACTIVE TREATMENT

Powerful straightening action and immediate anti-frizz effect.
 

Macadamia nut fragrance

See product

03 HYALURONIC MASK

HYALURONIC MASK

Intense hydration and sealing of the cuticle. Protection and anti-pollution barrier effect.

Fruity guava and coconut water fragrance.

See product

HYALUROPLASTY

AURA offers a ritual with greater straightening power and frizz control.
The technical team at Lakme USA Studio presents 2 hyaluroplasty treatments with unbeatable results.

Professional applying hair care cream

EXCELLENCE

Perfectly straightens hair, giving it an extremely natural look and  extraordinary texture.

Professional touching model hair

BEAUTY

An intensive hydration treatment for all hair types and to revive the Excellence Service. Silky, shiny hair.

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FAQ: ALL YOU NEED TO KNOW

In general, about 2 to 3 hours, but hair length, type, thickness and texture should be taken into account.

Hair can be colored 24 hours after treatment, after washing the hair.

A flat iron with titanium plates and with a maximum temperature setting of 230º should be used.

We recommend using TEKNIA Frizz Control Shampoo sulfate-free. You can also use the sulfate-free shampoos from the TEKNIA line: Organic Balance, Color Stay or Argan Oil.

This treatment is compatible with all chemicals. However, we do not recommend applying hyaluroplasty on hair treated with henna or metallic dyes as these types of dye create a layer that prevents the product from penetrating the hair fiber.

There seem to be no contraindications, but just to be sure, we recommend checking with your doctor.

No. It is 100% free of ammonia and formaldehyde . The product neither contains nor releases any of these chemical products during application.

Yes, you can wash the hair on the day of treatment.

AURA not only straightens, but also softens hair fiber and eliminates frizz in extreme humidity. It enhances natural shine and achieves an optimal state of beauty and health for your hair.

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